How to Spot Rare Pressings and Avoid Fakes: KnowHowRecords.co.uk Collector Tips

Collecting rare records is exciting because every detail can matter: a label variation, a different mastering, a misprint, or an early matrix code. The same complexity that makes collecting fun also creates opportunities for confusion and, occasionally, counterfeits. If you’re browsing on KnowHowRecords.co.uk and want to buy with confidence, the key is learning what to verify and how to verify it.

First, define what “rare” actually means

Not every expensive record is genuinely rare, and not every rare record is expensive. Rarity can come from:
  • Limited production runs
  • Withdrawn or censored artwork
  • Short-lived label or catalog changes
  • Regional pressings with fewer copies
  • Promo-only releases

Desirability is the other half of the price equation. A niche genre record might be scarce but only valuable to a small group. A classic album may have huge demand, even if many copies exist.

Identify the pressing: start with the basics

When assessing a listing, focus on details that narrow down the exact version:
  • Label name and design (logos and color bands often change over the years)
  • Catalog number on spine/label
  • Country of manufacture
  • Release year (or era)
  • Barcode presence (often indicates later pressings for many titles)

If a listing lacks these details, request them. Many misunderstandings happen when buyers assume “first press” just because a record looks old.

Runout (deadwax) etchings: the most reliable clue

The runout area contains matrix numbers and inscriptions that can confirm the cut and sometimes the plant. For many collectors, this is the deciding evidence.

What to look for:

  • Matrix numbers that match known early pressings
  • Mastering engineer initials or marks (these can be highly sought after)
  • Pressing plant identifiers
  • “RE” or similar marks that may indicate a recut or revision

Ask for a clear photo or typed transcription of the runout. If the seller can provide it, you’re far less likely to end up with a later reissue when you wanted an original.

Jacket and print quality: subtle signs of authenticity

Counterfeits often reveal themselves through packaging. Watch for:
  • Soft or blurry printing, especially on small text
  • Incorrect colors (too dark, too saturated, or washed out)
  • Thin cardboard or odd gloss compared to known originals
  • Spelling errors or misaligned artwork
  • Missing printer credits, label addresses, or catalog text

That said, legitimate reissues can also have different print characteristics. The goal is not to panic at every difference, but to cross-check multiple signals.

Common “red flags” in rare record listings

When a deal looks too good, slow down and verify. Red flags include:

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  • A high-value title priced far below typical market value with no explanation
  • No photos of labels or the actual item (only stock images)
  • Vague condition claims like “looks fine for its age” without a grade
  • Refusal to share runout details
  • Inconsistent info (year says 1970 but barcode indicates later)

One red flag doesn’t always mean trouble, but several together should push you to ask more questions or pass.

Promo copies, test pressings, and white labels

These can be valuable, but they’re also frequently misunderstood.

A promo copy might have a sticker, stamp, or different label text. A test pressing should typically have plain labels and often comes in a generic sleeve with a info sheet. If someone claims “test pressing” but the record looks like a standard retail copy, verify carefully.

Ask for photos of any promo markings, inserts, and labels. Confirm whether the runout matches what collectors expect for that title.

Colored vinyl, picture discs, and “unofficial” releases

Some counterfeits lean into novelty formats. Colored vinyl can be legitimate and highly collectible, but it can also be used to distract from inconsistent labeling.

Picture discs and unofficial pressings often have higher surface noise. If the listing doesn’t clearly state “official reissue” versus “unofficial,” ask directly. Collectors sometimes still buy unofficial releases for availability, but price and expectations should reflect that reality.

How to verify without overcomplicating it

You don’t need to become a historian to buy smart. Use a simple verification routine:

First, confirm catalog number, label, and country.

Second, confirm whether there’s a barcode and what that implies for the era.

Third, request runout details.

Fourth, compare at least two physical details (label design and runout, or jacket print and catalog info).

Finally, evaluate the seller’s clarity: transparent answers and good photos usually correlate with smoother transactions.

What to do if you suspect a fake after arrival

Inspect immediately and document everything with photos: jacket, labels, runout, and any packaging. Compare to reliable reference images and note differences. If the item doesn’t match the description, contact the seller promptly with your findings and request a resolution.

Collecting rare pressings should be fun, not stressful. With these KnowHowRecords.co.uk collector tips—especially focusing on runout etchings, label details, and listing clarity—you can avoid most expensive mistakes and build a collection you feel proud of every time you drop the needle.

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